Harvard Launches Popular Website in Spanish
For immediate release: April 04, 2005
Boston, MA - The Harvard Center for Cancer Prevention at the Harvard School of Public Health, has announced the launch of a Spanish-language version of its popular risk assessment website, Your Disease Risk. The new site, Cuidar de su Salud (Take Care of Your Health), provides tailored prevention messages and health information for Hispanic/Latino Americans, as well as Spanish speakers worldwide.
With Hispanics/Latinos becoming the largest minority group in the US, it in increasingly critical to provide accessible health information, “Our goal is to continually reach new audiences and promote healthy behaviors,” said Dr. Graham Colditz, director of the Harvard Center for Cancer Prevention.
The site offers a personalized risk assessment for 12 different cancers, along with heart disease, stroke, diabetes and osteoporosis. Users answer a brief series of questions and receive an estimate of their risk in the form of a 7-level bar graph comparing them to average men and women their age. Users can then click on personalized prevention strategies and watch their future risk drop.
Cuidar de su Salud uses the same evidence-based, consensus approach that was used for the original site. Epidemiologists, clinicians, and other faculty experts from the Harvard medical community reviewed the current scientific evidence for each disease, identifying the established and probable risk factors of each. This information was then used to develop calculations that generate a person’s risk of disease compared to population averages by age and sex.
The Center worked with ARGUS Communications, the only Latino-owned advertising and marketing agency in Boston, to ensure that the site was both culturally and linguistically appropriate. Focus groups and other formative research were used to ensure the accuracy of the Spanish translation and the overall appropriateness of the content for Hispanics/Latinos of diverse countries of origin.
Dr. Joaquin Barnoya, a physician from Guatemala who consulted on the site, said he expects that Spanish speakers around the world will find the site valuable. “Cuidar de su Salud is a unique risk assessment tool and its messages about chronic disease prevention are relevant both within and outside of the US.”
Please print this URL: www.cuidardesusalud.harvard.edu
Based at the Harvard School of Public Health, the Harvard Center for Cancer Prevention promotes prevention as the primary approach to controlling cancer and other chronic diseases. The Center conducts and summarizes research into causes of cancer and then translates these findings into priorities for cancer prevention strategies. For more information visit www.hsph.harvard.edu/cancer
Your Disease Risk was launched in June, and received more than 24 million hits during the first month. The site also shattered the Harvard School of Public Health record for the most visitors in a single day with over 16,000 people accessing the site on July 6, 2004, making the most successful site at the school. To date the web site had recorded more than 56 million hits and nearly 6.2 million page views from more than 480,000 visitor sessions.
For further information contact:
Harvard School of Public Health
677 Huntington Ave.
Boston, MA 02115